The Biggest Mistake Businesses Make In Social

No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I’m still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the “too big to answer” theory.

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How to effectively plan and execute across channels

Cross-channel marketing (also called unified or multi-channel marketing) ranges from pretty straightforward to highly complex. It means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals. 

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