A primer: 30 demand generation tips and tricks

Generating leads—both high in quantity and quality—is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. 

This post touches on the top tips and tricks. For a more thorough guide, download 30 lead generation tips and tricks guide

Ultimately, it comes down to four things: 

  1. Offers

  2. Calls-to-action

  3. Landing pages

  4. Forms

Create irresistible offers

If you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. 

  • #1: Use the element of scarcity (limited time offer)

  • #2: The bandwagon effect ("Over 170,000 people have done...")

  • #3: Newsjacking (jumping on the news of the day)

  • #4: Create an amazing title

  • #5: Create offers for different buying stages

  • #6: Avoid corporate gobbledygook

  • #7: Use high-value offer formats

Calls-to-action that rock 

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. 

  • #8: Place your CTA where the eye can see

  • #9: Clarity trumps persuasion

  • #10: Use contrast to make CTAs stand out

  • #11: Link your CTA to a dedicated landing page

  • #12: Promote offers on product pages

  • #13: Thank You pages are great CTA real estate

Landing pages that convert

  • #14: Elements of an effective landing page

  • #15: Remove the main navigation

  • #16: Match the headline of the landing page to the corresponding CTA

  • #17: Less is more

  • #18: Emphasize the benefits of the offer

  • #19: Encourage social sharing

  • #20: More landing pages equal more leads

Optimized forms 

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer.

  • #21: The right form length

  • #22: To submit or not to submit

  • #23: Reduce anxiety with proof-elements

  • #24: Make the form appear shorter

Multi-channel lead generation 

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. 

  • #25: Blogging brings in the leads

  • #26: Email marketing

  • #27: Social media

  • #28: Organic search

  • #29: Use links and CTAs within offers

  • #30: A/B testing and Conversion Rate Optimization (CRO)

Getting more

Generating leads online has the power to transform your marketing. Using great offers, calls-to-action, landing pages and forms - while promoting them in multi-channel environments - can reduce your cost-per-lead while delivering higher quality prospects to your sales team.

Download the full guide to realize the full potential.

Lisa Flosznik