Attribution modeling results [ Case study ]

Marketing Intelligence: Solving the Puzzle of People-Based Marketing

This on-demand video is a recording of a panel session at Forrester’s Consumer Marketing Forum on April 6 in New York, NY. It features Visual IQ’s Manu Mathew and fellow panelists from H&R Block, Roku, and Cancer Treatment Centers of America discussing how sophisticated marketing intelligence solutions can help enhance the consumer experience and deliver on the promise of people-based marketing.