Inbound Digital Marketing Workshop

 

Overview

Covering the tenants of inbound marketing (attract, convert, close, and delight), this full-day workshop is a great way to test-drive Type 26. Glean valuable information to take back and implement yourself or have Type 26 help you. 

Workshop agenda 

  1. Planning and goal-setting

  2. Personas and customer journeys development

  3. Customer Relationship Marketing principles

  4. Attracting prospects

  5. Converting to customers

  6. Delighting for loyalty

  7. Bringing it all together and resources

The process

Discovery: Prior to the workshop, stakeholders will fill out a preliminary assessment intake form to aid in information gathering and discovery on business goals, brand attributes, website structure, marketing tactics, and metrics alignment.

Scheduling: The workshop will be scheduled on your premises at a time that is mutually agreeable.

Outcome: The outcome of the workshop is a comprehensive understanding of Inbound Digital Marketing with resources and a working roadmap on how to get started.

 
Lisa FlosznikComment