Website User Experience Optimization

 

Overview

Your website is an extension of your brand. The look and feel should align with your brand’s attributes. Information should be clear and it should be easy to transact. A poor customer experience leads to unhappy customers or even lost prospects. This service package addresses content, user experience, conversion optimization, functionality, and technology suggestions.

The process

Discovery:

The assessment starts with filling out a detailed website UX intake form to ensure alignment on business goals, brand attributes, and metrics.

Recommendations: 

Recommendations are based on overall marketing best practices, processes, and technologies, including: 

  • Site structure enhancements to remove redundancy and streamline information

  • Specific landing pages for specific sources

  • Creative recommendations

  • Content Management System, Asset Management System, repository, or database for assets  

  • Tag Management system implementation (facilitates tagging multiple publishers like Google, Facebook, so Tom doesn’t have to do it)

  • Analytics solution/implementation for tracking on-site conversions

  • Testing and optimization recommendations

Implementation:

  • Sitemap with primary and secondary navigation

  • Reorganized content 

  • Creative recommendations 

  • Monthly site optimizations  

  • 3 articles or blog posts per month  

 
Lisa FlosznikFundamental