Solutions for small businesses
As a small business owner you need to focus on just that: running your business. Perhaps you’ve been able to do your own social media and figure out how to run some rudimentary ads, but you’re ready to take the next step. Take a look at some offerings to support your next stage of growth.
Fundamentals
Free marketing audit
This assessment evaluates your marketing organization overall in the broadest sense.
Customer relationship marketing (CRM) fundamentals
There are free or low cost solutions that can help you manage your pipeline, keeping your sales and marketing teams in sync. Most providers offer introductory plans that can scale as your business grows. Couple the platform with a strong communications plan to continue to nurture your database.
Advertising fundamentals
Understanding advertising fundamentals is key to creating impactful campaigns that resonate with the target audience and drive desired actions. Identify the right mix of media channels, and setting clear, measurable objectives within your budget.
Strategy and Operations
Messaging framework
A well-crafted messaging framework is like a compass for your brand’s communication, guiding every email, social media post, and customer interaction. This solution sets your team up with the tools they need to ensure consistent communications.
Dive deeper with this post on setting up a messaging framework.
Analytics implementation
While it’s fairly easy to set up Google Analytics or use your site’s platform’s analytics for rudimentary measurement, having conversion events set up and tie to all advertising accounts will ensure the most accuracy.
Reporting
Establishing baseline reports through your preferred analytics tool or as you scale your business, work through providing integrated analytics that can tell you how your business is doing overall.
Marketing advisor
Sometimes there are challenges or opportunities that come up at the last moment. This solution offers a partner with marketing expertise to leverage to without the commitment of a full-time hire. Whether it's crafting a campaign, navigating digital marketing tools, or making data-driven decisions, the on-call expert is a valuable asset, ready to provide tailored advice and solutions that align with your business's unique goals and dynamic market demands.
Website evaluation
It’s a good idea to evaluate the effectiveness of your website as it pertains to your goals and the goals of those who visit your site. Ensuring a smooth customer experience will aid in achieving their goals, which leads to brand affinity. Leveraging analytics, this evaluation includes platform recommendations, design considerations, and user journey paths.
Dive deeper with this post on 10 tips to a better site experience.
Branding
Brand guidelines
Brand guidelines are essential to ensure all members of the team are aligned and your organization is presented consistently and professionally to your prospects and investors.
Brand assessment
Are you using the right tools to support your businesses needs? This evaluation will delve further into business requirements for your marketing infrastructure. Migration and implementation are optional services.
Free consultation
Schedule a free consultation to see how your organization can benefit from hiring a fractional marketing team.