Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
Cross-channel marketing (also called unified or multi-channel marketing) ranges from pretty straightforward to highly complex. It means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals.
I worked on a simultaneous worldwide product launch which spanned 25 products and services while redesigning a website, introducing new team members, and navigating across a highly cross-functional, collaborative, consensus-oriented environment.
As a kid, I always struggled with reading long formats. I stuck to magazines and articles or watched a lot of movies. I always loved to write, but my wandering mind prevented me from delving into classic literature. I gravitated to the English classes where we analyzed film
To take your strategy to execution through optimization comes down to 3 things: aligning your optimization strategies with your business goals, establishing the right framework and processes, and executing. See how ›
Over the past few weeks I've been organizing my house and getting rid of unnecessary furniture or useless items. It's never as efficient as you'd like. I found myself spending time looking at yearbooks and old family pictures