No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I’m still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the “too big to answer” theory.
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
Cross-channel marketing (also called unified or multi-channel marketing) ranges from pretty straightforward to highly complex. It means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals.
I worked on a simultaneous worldwide product launch which spanned 25 products and services while redesigning a website, introducing new team members, and navigating across a highly cross-functional, collaborative, consensus-oriented environment.
As a kid, I always struggled with reading long formats. I stuck to magazines and articles or watched a lot of movies. I always loved to write, but my wandering mind prevented me from delving into classic literature. I gravitated to the English classes where we analyzed film
To take your strategy to execution through optimization comes down to 3 things: aligning your optimization strategies with your business goals, establishing the right framework and processes, and executing. See how ›