Resources
Jump-start your marketing with this collection of resources, including guides, how-to articles, worksheets, and more.
The ultimate guide to promotion: tips for success
Promoting your event, product, service, or introduction is crucial for attracting attention, generating buzz, and ultimately driving success. Learn tips and strategies to help you maximize your promotional efforts.
Building your brand kit
Creating a brand kit is like assembling a toolkit for your brand's identity. It ensures that every piece of content, whether a business card or a social media post, communicates your brand consistently and effectively. Here's a step-by-step guide to building your brand kit, complete with practical examples.
Crafting your brand's voice
Your brand's voice is crucial in setting your company apart in the marketplace. It influences how customers perceive and interact with your brand. This guide will provide practical steps to define, shape, and consistently use your brand's voice.
Understanding the customer journey
Understanding the concept of a funnel is an effective way to understand how potential customers become loyal patrons of your business.
Setting up a messaging framework
In today's fiercely competitive market, establishing a distinctive and resonant brand voice is more crucial than ever. Beginning with the importance of understanding your audience through to leveraging a framework to be successful.
Your marketing assessment checklist
Every organization's marketing landscape is unique. Evaluating your marketing maturity involves looking at every facet, from understanding your company's profile to dissecting your operations and processes. Let's dive into a comprehensive audit process that can serve as a checklist for assessing your marketing's current state and determining areas of improvement.
Evaluating the true impact of your marketing efforts
Determining the true value of marketing endeavors goes beyond mere numbers. For small businesses, adopting a nuanced understanding of ROI can yield a more holistic picture.
The hidden costs of underestimating marketing tools
While every dollar counts in the ecosystem of startups and small businesses, strategic investments in marketing tools can be pivotal to growth. Yet, there's a prevalent trend to opt for makeshift or free tools.
Why a 'jack-of-all-trades' marketer isn't always the answer for small businesses
Startups and small businesses, in their early stages, often find solace in hiring a generalist marketer, believing one person can handle the vast realm of marketing tasks. While such marketers are commendably versatile, is this truly an optimal approach?
When startups and SMBs should and shouldn't go solo in marketing
In the dynamic realm of startups and small businesses, the 'Do It Yourself' (DIY) approach often feels like a natural choice, especially in marketing. While self-reliance has its merits, understanding when to seek external expertise can mean the difference between effective growth and stagnation.
Understanding the cost of marketing
For small businesses and startups, budgeting is often a tightrope walk. As essential as marketing is, apprehensions about its costs—both apparent and hidden—can lead many to hesitate. We’ll demystify the expenses associated with marketing and compare the potential pitfalls of cutting corners with the long-term value of smart investments.
The transformational power of marketing foundations
In the bustling world of startups and small businesses, effective marketing is the linchpin for success. This piece addresses the common oversight of treating marketing as an afterthought and underscores the significance of a strategic approach.
From scrappy to savvy: Moving up the marketing maturity curve
From the early grassroots beginnings to the apex of marketing savvy, businesses evolve through various stages of marketing maturity. Don't let the journey daunt you; with the right resources and strategic guidance, your marketing efforts can truly fuel your business growth.
Jump start your marketing with a fractional CMO
Small business owners and startup founders wear many hats, but at some point, marketing must be established to reach new customers and grow the business. That’s where a fractional CMO can help.