While every organization is different, there are fundamental principles to guide any insights-driven organization.

HBR's look at the digital divide between digital leaders and digital laggards. It all comes down to collecting and acting upon data in real-time.

In talking to marketing leaders about their goals and challenges, I’ve noticed a common theme. No matter how different the people or how varied their industries, they all have the same gripes about data.

Marketing attribution, fractional attribution, or multi-touch attribution (MTA) are terms defining the same concept, however the underlying methodology and algorithm are not universally agreed upon.

As your company grows in size and sales, your marketing efforts will need to scale along with it.

With so many different types of marketing roles available, it can be challenging to know which one is best suited to your business needs.

[ Case study ] Using a few free tools and a plug-and-play platform, Type 26 helped launch a company in the local community.

There’s nothing more frustrating than having to search endlessly for information on a website that should be front and center. A good user experience (UX) doesn’t have to make you crazy. It just requires some planning, organizational thought, and sometimes just plain old common sense.

When’s the last time you looked under the hood to see how all your marketing systems and processes were working? If it’s been months or years, it’s time to give yourself a marketing tune-up.

Cross-channel marketing means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals.

Before you begin your next email marketing campaign, make sure you have a clear strategy and you and your team are aligned with the approach.